Moldable Culture

Sias Boli
Jorge Alvarado

The idea of ​​this exercise with plasticine was to capture popular phrases from Costa Rica.
"Sias Boli" is an expression of the street. It’s used when a person is very smug, loud and doesn’t care what he says. It was my wish that could be recognized by as many people as possible, it was there that I thought of Albino, a controversial trade unionist with more than 20 years of career.

Art direction and photograpy try to dramatize people's feelings of rejection for Albino.
¿Entonces qué?
Kevin Acosta

Mae qué jeta
Silvia Solano
Qué playada
Marv Castillo

There's this poor dude in Lilo & Stitch who gets his ice cream thrown to the ground in various scenes. I used that reference to reflect the shame that the word is supposed to give.
Pele el ojo
Andrés Gómez
Moldable Culture
Published:

Project Made For

Moldable Culture

A plasticine lettering project featuring some Costa Rican slang. Designers: Kevin Acosta Jorge Alvarado Anni Arias Marv Castillo Andrés Gómez S Read More

Published: